Rewrite Your
Brand Story
Describe your business with confidence & clarity
Whether you’ve recently left a corporate career or are dreaming of launching your own thing one day, pinpointing exactly what it does – and who it’s for – can be a challenge.
If you find yourself tongue-tied when asked “What does your business do?” - you aren't alone. Many founders want to promote their business authentically but fear the cringe of traditional sales talk. They end up over-explaining, sounding unsure and feeling awkward.
If you want to develop a clear and authentic brand story for your business, Rewrite Your Brand Story will show you how.
With expert guidance, a structured framework and proven tools grounded in traditional brand theory principles, Rewrite Your Brand Story walks you through how to craft a compelling brand story, a clear value proposition and connect connect your story to your brand so you can talk confidently about your business to any audience, in any setting.
Six Reasons to Rewrite Your Brand Story
GET ABSOLUTE CLARITY: Distinct brand pillars and a clearly articulated brand story/elevator pitch.
DISTINCTIVE POSITIONING: A deeper understanding of your competitors and how you are distinctive and different.
CUSTOMER CONNECTION: A deeper understanding of your ideal customer and how to capture their attention.
VALUES-ALIGNMENT IN YOUR BUSINESS: A business that is connected to your core values and feels meaningful and fulfilling.
DEVELOP PRACTICAL SKILLS: Enhanced skills, including presentation development and delivery, confidence and influence.
TOOLS & RESOURCES TO KEEP: A bank of resources to download and return to whenever your brand needs a refresh or reset.
Explore the Rewrite Your Brand Story Curriculum
Rewrite Your Brand Story shows you how to define your brand story and then shout about it! You’ll gain clarity, focus and confidence as you move through the carefully structured framework, with video tutorials, downloadable resources and step-by-step expert guidance.
How does it work? The programme content is self-paced and delivered virtually via your online course portal. You also have the option to upgrade to include 1:1 coaching, brand consulting and other services with coach, brand story expert and Rewrite founder, Monique Shaw.
Part 1: Lay the Foundation
You’ll start by connecting with the real drivers behind your business.
Values and purpose: Identify values and define your business’s why.
Personal connection: Explore your deeper ambitions and what your business makes possible in terms of lifestyle, fulfilment and impact.
Wellbeing: Ensure your business nourishes rather than erodes your wellbeing, including time and energy management.
Part 2: Your Current Story
We’ll then take an honest look at where you are right now and identify any gaps, confusion and blind spots.
Situational analysis: Understanding your current brand story (if any).
Customer need: Defining your customer and their needs, and get clear on how you can help them.
Competitive positioning: Assessing your competitors and alternatives are so you can distinctively position yourself.
Part 3: Your New Story
Now we’re ready to build out your unique, purpose-led value proposition and brand assets.
Brand Pillars: Identifying the 3–4 key words that define your brand and align with your values.
Brand Narrative: Creating a compelling, concise and distinctive brand story.
Elevator pitch: Turning your narrative into a snappy way to answer the question “What do you do?”
Part 4: Telling Your Story
Learn how to bring your brand to life in every interaction you have.
Embodying the brand: Aligning what you do, what you say, and how you say it.
Asset development: Turning your pillars into marketing and promotional assets.
Presentation skills: Communicating your brand to any audience with clarity and confidence.
Choose your preferred price and delivery option
Rewrite Your Brand Story is delivered in 3 ways, depending your specific need, preference and budget. Select from Standard, Private 1:1 with Monique Shaw or a Bespoke package.
£299
Standard Package
Includes lifetime access to online programme, including all content, video tutorials and resources to download and kept. Virtual self-paced, self-led learning.
£1249
Private
1:1 Package
Includes Standard Package plus tailored 1:1 coaching and brand consulting with Monique Shaw for 2 months. Includes kick-off call, 4 x 75 min sessions and ongoing email support.
POA
Bespoke
Package
In addition to coaching and consulting, services such as content audits and copyediting are also available. Price is scope dependant and can be tailored to your specific need and budget.
Meet your Coach
Hello…
I’m Monique Shaw and I’ll be your guide throughout this programme.
I’m an Executive Career & Leadership Coach and Brand Story Specialist with a strong professional background in strategic pursuits and marketing focused on brand story and value proposition development. I’m also a business owner who has developed my own clear and authentic brand story.
Global credentials: Years of experience leading international teams and developing pitch strategies and brand campaigns.
Value proposition expert: A background as a Big 4 Sales Coach specialising in presentations training, storytelling and articulating value.
Authentic experience: I’ve written my own brand story with Rewrite and understand the importance of shaping a story that is clear and authentic.
Read more about my story here
If you think Rewrite Your Brand Story might be a good fit for you but you’d like to ask some questions first, book a call with me or send an email enquiry.
Monique Shaw
Rewrite Founder & Creator of Rewrite Your Brand StoryConnect with your purpose, define your brand story and learn how to talk about your business with clarity, confidence and conciseness.
Start rewriting your brand story today…
“Every brand is a story, and every story needs a narrator.”
— Karen Kang